Decision Making in Early Stage Startups

If you’re here from the lecture, welcome! Slides are available here and are released under CC BY-SA 4.0 license.

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Reading List

In general, I recommend Y Combinator’s Early Stage Advice. A few hours reading through it is time well spent. For sales and marketing, especially for high-tech products, read Magical Selling.

For the startup stages and taxonomy:

• The Six Startup Stages
• The Startup J Curve
• Y Combinator’s Startup Stages

For customer discovery, product-market fit, and eventually scaling:

• Mastering the Hype Cycle
• Crossing the Chasm
• Inside the Tornado

As always, turn your critical thinking skills on and carefully engage with the claims each book makes.